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21-мәтін
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Mass Media

Since it was formed as a company in 1922, the BBC has been a world leader in program production. It has pioneered communication in radio, television and online technologies. John Reith, the BBC founding father, looked to America’s unregulated commercial radio, and to the Soviet Union’s controlled state system.

Reith vision was of an independent British broadcaster able to educate, inform and entertain the whole nation, free from political interference and commercial pressure. The British Broadcasting Company started transmissions on November 14, 1922. «Listening in» to the wireless in the United Kingdom quickly became a social and cultural phenomenon as the BBC in London. Regional stations around the country gave birth to a new form of mass communication. There was drama, variety, talks, children’s programs, popular and classical music and some news.

King George V was first heard on radio during a broadcast from the British Empire Exhibition of 1924. Before the World War II the BBC had already started services to Europe in French, German, Italian, Portuguese, Spanish and English.

The BBC Television Service was created in 1936. Viewers were able to watch King George VI’s coronation Procession, see Wimbledon and enjoy plays and opera. The television service was suddenly blacked out for defence reasons on September 1, 1939. World War II was radio’s war and the BBC nearly lost it.

But the BBC emerged from the war with an enhanced reputation as a new broadcaster. (BBC News)



Сұрақтар

  1. What two systems did John Reith combine?

  2. When was BBC formed as a company?

  3. ___________was first heard on radio during a broadcast from the British Empire Exhibition of 1924

  4. BBC emerged from the war with an enhanced reputation as a ___________

  5. The BBC Television Service was created in _______

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