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Adidas and Puma

Since 1928 Adidas and Puma have supplied shoes for Olympic athletes, World Cup winning – football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies begins in one house in the town Herzogenaurach, Germany.

Adolf and Rudolf Dassler were the sons of a shoemaker. They loved sport but complained that they could never find comfortable shoes to play in. So, they started making their own. In 1920 Adolf made the first pair of athletics shoes with spikes, produced on the Dasslers’ kitchen table.

On the 1st  of July 1924 they formed a shoe company, Dassler Brothers Ltd. The company became successful and it provided the shoes for Germany’s athletes at the 1928 and 1932 Olympic Games. But in 1948 the brothers argued. No one knows exactly what happened but the result was that Adolph left the company. His nickname was Adi. And using this and the first three letters of the family name, he founded Adidas. Rudolf relocated across the River Aurach and founded his company too. He called it Puma, after the wild cat. The famous Puma logo of the jumping cat has survived until now. After the conflict Dassler brothers never talked to each other.

Both companies were for many years the market leaders, though Adidas has always been more successful than Puma. Nowadays, many companies arrive to rival them. (adapted from World of English)



Сұрақтар

  1. The story of Adidas and Puma started in ______________

  2. Dassler Brothers Ltd provided the shoes for ________________ at the 1928 and 1932______________

  3. After the conflict Dassler brothers never______________

  4. Adolf  Dassler made the first _______ on the _________

  5. Adidas has always been more successful than _______

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