Текст 6

Posters

A poster is a printed sign, usually a large one, which is shown in a public place. Its purpose may be to announce an event or to advertise something. There are travel posters, posters for art exhibitions, political posters and others.

Posters developed from printed notices which were stuck on walls. As printing methods developed, it became possible to produce colour prints. This was the beginning of the posters as we know them today. Posters became more colourful and pictures were used to express the idea. The text grew less important.

The first modern colour prints began to be produced around the year 1850. In the second half of the 19th century poster art became a powerful medium. It was used to advertise the amusements of the day and the new products that poured from the factories. Posters reflected the social changes of the industrial age.

Humorous posters have also been very popular. The unusual, the astonishing catches the attention of a passer-by. Advertising experts say that if people do not take in a poster in two seconds, it is not a good one.

Posters are often used as means of propaganda. They can be a vivid commentary on different events in the history of the country. Some of the most effective political posters have been designed to protest against the atomic bomb. One of them had a single word: No! And a great mushroom cloud of skulls. (Magazine Say it in English)

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